
Purrs
Supporting a cat cause.
IIllustration + Consultation & Supervision
Industry:
NGOs
Fashion
Year:
2021
project info
Purrs is a non-profit organization trying to find homes for stray cats of all sizes, ages, and locations around Bulgaria. The message is clear - Adopt, don’t shop. Their mission attracted one of Sofia’s most dog-friendly studios to join and support the cause with our skills and talents. We took the initiative in designing a unique series of pins with a cause.
Each pin represents a typical cat mood, state or just captures our perception of the furry friends. Every cat, from the lazy to the annoyed, from the trippy, out-of-this world to the protective, earthling ones, each one deserves a home and care. Every purchase covers the feline charges (vet and adoption) plus the pin production cost.
Support Purrs by getting a pin with a purpose or by becoming a cat-parent.





















Credits:
Creative Direction: Ivaylo Nedkov
Illustration: Nani Gavadinova / Daniela Mihaylova / Alex Zhelyazkov / Atanas Giew
Client Service: Venelina Miteva
Photography: FourPlus Studio